Beauty: It's More Than Skin Deep

Every year cosmetics companies kill millions of animals in product tests. These companies claim they test on animals to establish the safety of their products and ingredients. The Food and Drug Administration, however, does not require animal testing for cosmetics, and alternative testing methods are widely available and lead to more reliable results.

If you'd like to learn how animals are used by the health and beauty industry and how you can shop for cruelty-free products with confidence, join us for Discover Real Beauty, a cosmetics and skin care event on Saturday, July 10, from 2-5pm. We'll be offering samples, makeup tips, and skin care advice from an industry expert. Hope to see you there!

Let's Hear It for the Boys!

At Ethique Nouveau we're continually on the lookout for new products that meet our criteria of being animal friendly, and we get excited about designers who are creating not just “alternatives,” but first-class products that can be appreciated by all.

We introduced the Jaan J. line of non-silk ties to Minnesota in early May and they’ve been a big hit ever since. Jaan J. ties are gorgeous, high quality, and of course, completely cruelty-free. Made from woven micro fibre satin, these ties look and feel like real silk ties, but don’t require killing hundreds of silkworms to make them. Each tie has a high quality interlining, ensuring a full-body tie and beautiful drape. We think Jaan J. will be the answer to your search for classic and timeless ties with a silk-like feel, quality workmanship, and distinguished designs.

P.S. If you now have the classic "Let's Hear It for the Boy" by Deniece Williams playing on endless loop in your head like I do, check out the vintage video on YouTube.

So Fresh

A bumper crop of Fresh necklaces has made its way to south Minneapolis. Handmade in the U.S. with sterling silver chains (hypoallergenic too) these graphic pendants come in lots of bright colors and shapes to go with every summer look. Necklace shown is from the Fresh necklace Gogo collection. Stop by and check them out - you'll find at least one you can't live without.